Our Approach

At Sunday, we embrace a humble approach to sustainability, focusing on tangible action and genuine impact. We prioritize transparency and take a practical approach to drive meaningful change. Our ethos is guided by the following principles:

Data Driven Decision Making

We rely on empirical evidence and value chain data to guide sustainability efforts, allowing measurable results to speak for themselves.

Partnership & Collaboration

We can’t do this alone. We encourage leaning on others in your sphere, forming coalitions, and steering your industry in the right way, together. The power of collective action is not to be understated!

Accessible Transparency

We believe in portraying your business's sustainability efforts with clarity, honesty, and accessibility. We believe in reporting integrity, and believe transparency requires highlighting both the challenges and successes of sustainability endeavors.

Systems Thinking

We take a holistic approach, considering the interconnectedness of environmental, social, and economic systems, to identify leverage points for positive change.

Action Oriented Leadership

We prioritize tangible actions over discourse by leading through example and actively engaging in sustainable practices. We lead by doing, not talking about doing.

Continuous Improvement

We embrace a culture of ongoing learning and improvement, constantly seeking ways to enhance sustainability efforts